Involves a thorough analysis of the spa’s current situation, including:

• Guest Feedback: Evaluating the opinions and experiences of hotel guests.
• Business Success: Assessing the financial performance and overall success of the spa.
• Staff Relations: Analyzing the dynamics and morale among spa staff.
• Marketing Approaches: Reviewing the effectiveness of current marketing strategies.

Based on the performance analysis findings, clear directions and goals will be determined in collaboration with hotel management to align the spa’s operations with broader business objectives.

An informative session designed to enhance the skills and knowledge of the spa staff.

See below for a more detailed presentation.

Theoretical presentations serve as necessary introductions, while practical experience is what truly imparts knowledge. We will present two practices that do not require financial investments but significantly expand the range of services and business potential.

Sauna Therapy Workshop: A hands-on session dedicated to enhancing sauna therapy techniques and guest experiences.

Event duration: Multiple x 1,5 h - The event is organized for a maximum of two participants at the time

Meditation Session: A workshop focused on presenting meditation practices, improving staff well-being, and enhancing guest services.

Event duration: 2 hours

A collaborative meeting aimed at demonstrating how to continuously improve existing protocols and generate innovative ideas for the spa operation.

Event Structure: The event consists of two phases. In the preparatory phase staff members are informed of the event's purpose and objectives and are encouraged to prepare brief proposals on the topic. They are also informed about ground rules and context. In the execution phase, participants present their proposals and the moderator shares insights from a guest’s perspective. Group discussion follows to review and refine individual proposals. After the best-rated potential changes are selected, implementation methods and observation strategies are defined and the next steps and action items must be outlined.

Event duration: 2 hours

A 30-page detailed report summarizes the events, findings, goals, and outcomes of the phase, along with recommendations for future improvements.

Rationale: Before embarking on any journey, it is essential to clearly define both the starting point and the destination. Effective communication of these objectives with the team is critical for achieving success.

Topic: We will review the current situation, introduce the theme of the upcoming seminar, discuss its significance, outline the primary goals, and highlight the positive outcomes staff can expect to experience.

Expected Result: Increased staff motivation for active participation in the seminar and greater engagement in their work at the spa.

Rationale: Few professions involve such direct client interaction as that of a Spa Therapist. Understanding human nature—especially the workings of the mind—is essential for achieving success in this field.

Topic: We will explore the origins of thoughts, emotions, feelings, reactions, and human behavior in general.

Expected Result: This lecture will provide insights into the human mind, helping therapists improve their interactions and foster natural connections with clients, ultimately enhancing the overall spa experience.

Rationale: Every purchase, whether a product or an experience, is directly driven by feelings and emotions. They are the key factors in decision-making, making them crucial for success in the hotel and spa industry.

Topic: We will explore the role of emotions—such as happiness and disappointment—in shaping decisions. Additionally, we will examine some important facts about stress, anxiety, and trauma.

Expected Result: Gaining a deep understanding of how emotions and feelings influence decision-making will help us better understand the purchasing motivations of our clients. This knowledge will assist us in customizing our services to meet specific client needs, ultimately allowing us to create distinct and unique offerings.

Rationale: As stress levels rise due to societal uncertainty and instability, people are increasingly prioritizing their mental health. Mind-enhancing programs are becoming an integral part of modern spa offerings.

Topic: We will explore the most popular mental wellness practices provided by contemporary spas, discussing their benefits and potential impact on clients.

Expected Result: Gaining insight into these mental strengthening practices will demystify mental exercise and emphasize the importance of a holistic approach to spa services, enhancing both staff understanding and client satisfaction.

Rationale: While relaxation is currently the primary selling point of spa services, the spa provides numerous additional health benefits that are often overlooked.

Topic: We will explore the lesser-known yet highly important health advantages of spa treatments, including reducing insulin resistance, improving skin health, boosting the immune system, supporting cardiovascular and brain health, promoting longevity, and more.

Expected Result: Staff will gain greater confidence in presenting the full range of spa products and services, enhancing their ability to communicate the broader health benefits to clients.

Rationale: Many therapists tend to view their role as limited to providing therapeutic services. However, understanding the sales and marketing process—and the therapist's role in it—is essential for actively contributing to improved sales and client engagement.

Topic: We will discuss key aspects of marketing, personal branding, and effective protocols that can enhance the therapist’s work while increasing product sales. Additionally, we will explore how these strategies can boost client willingness to provide monetary rewards, such as tips. The session will also cover tipping models and the importance of continually refining service protocols.

Expected Result: Therapists will become more adept at enhancing the spa’s appeal and monetizing their efforts, leading to greater overall success for both the spa and the individual